Graphic Design Mastery: Zero to Pro, Job-Ready Graphic Designing Course

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About Course

This hands-on program takes absolute beginners to job-ready graphic designers. You’ll learn the full design workflowβ€”from idea to portfolio-ready deliverablesβ€”using industry tools (Adobe Photoshop, Illustrator, InDesign, Figma; with no-cost alternatives suggested). The course blends design theory, real briefs, client communication, Indian print/production standards, and freelancing/employability skills. Every module ends with a project; the program culminates in a capstone brand system plus a polished portfolio and LinkedIn/Behance presence.

Tools you’ll use

  • Adobe Photoshop, Illustrator, InDesign, After Effects (or GIMP, Inkscape, Scribus, Blender as alternates)

  • Figma & FigJam, Canva (fast social media delivery)

  • Google Fonts, Font Squirrel, Unsplash/Pexels (licensed assets)

  • Notion/Trello for project tracking; Git/Drive for versioning & handoff

Outcomes

  • A hire-ready portfolio and capstone

  • Fluency in raster, vector, layout, and motion

  • Ability to scope, price, pitch, and deliver real-world design work.

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What Will You Learn?

  • Design Foundations: visual hierarchy, Gestalt, grids, composition, typography, color, accessibility.
  • Tool Mastery: Photoshop (raster/retouch), Illustrator (vector/branding), InDesign (layout/publications), Figma (UI components), After Effects (intro motion).
  • Branding & Strategy: brand positioning, personas, tone of voice, identity systems, guidelines.
  • Marketing Collateral: social media suites, ads, posters, brochures, email banners, landing graphics.
  • Print & Packaging: dielines, pre-press, color management (CMYK/spot), paper & finishes.
  • Digital & UI Basics: responsive artboards, export specs, iconography, basic prototypes.
  • Motion & Content: kinetic type shorts, reels, GIFs, Lottie workflow basics.
  • Professional Practice: briefs, proposals, contracts, pricing for India, GST invoicing basics, client communication, feedback cycles, ethics & copyright.
  • Portfolio & Career: case studies, Behance/Dribbble, resume/LinkedIn, interview tasks & whiteboard.

Course Content

Module 1 β€” Design Foundations & Workflow (22 hrs)

  • M1.1 Visual Thinking: Gestalt, Hierarchy, Grids, Spacing, Rhythm, Contrast
  • M1.2 Typography Basics: Anatomy, Classifications, Pairing, Indic/Devanagari Overview, Legibility & Accessibility
  • M1.3 Color Essentials: RGB/CMYK/HEX, Contrast Ratios, Palette Building, Cultural Cues in India
  • M1.4 Process & Ethics: Brief β†’ Research β†’ Sketch β†’ Iterate; Licensing, Copyright, AI-Assisted Ethics

Module 2 β€” Photoshop: Raster, Retouch & Compositing (22 hrs)

Module 3 β€” Illustrator: Vector, Logos & Icon Systems (24 hrs)

Module 4 β€” InDesign: Layout, Editorial & eBooks (20 hrs)

Module 5 β€” Branding, Marketing Collateral & Figma Basics (26 hrs)

Module 6 β€” Print Production, Packaging & Motion Basics (24 hrs)

Module 7 β€” Professional Practice, Portfolio & Capstone (22 hrs)

Module 8 – Conclusion
Capstone β€” Full Brand System & Guidelines (20–24 pages) Brief: Create a brand for a D2C Indian snack startup. Scope: Logo suite, stationery (letterhead, visiting card), social suite, brochure/landing hero, packaging mock, 5–7 sec motion sting, mini-site hero in Figma. Guidelines (20–24 pages): strategy, logo, color, type, imagery, iconography, motion, accessibility, do/don’t, templates. Rubric (100): Strategy (20), Identity system (25), Collateral & channel-fit (20), Production & handoff (20), Case study narrative (15). Assessments, Checklists & Templates Universal Submission Specs Naming: client_project_asset_version.ext (e.g., snackco_logo_lockup_v03.ai). Color: RGB for screen, CMYK for print, spot as specified. Resolution: 300 ppi print, 72–150 ppi screen (optimize size). Accessibility: verify contrast ratios; include alt text or captions where relevant. Source files: clean layers, styles, components; include fonts/licenses or open-source alternatives. Self-Critique Scorecard (rate 1–5) Objective clarity Hierarchy legibility Consistency/system rules Craft (alignment, spacing, edges) Production readiness Originality + rationale Accessibility & inclusivity Tools Quick-Start Photoshop: masks, smart objects, adjustment layers, Camera Raw, actions, Export As. Illustrator: pen tool, pathfinder, expand, offset, pixel preview, symbols. InDesign: master pages, paragraph/character/GREP styles, preflight, package. Figma: auto-layout, components/variants, grids, Inspect, prototype. After Effects: keyframes, easing, trim paths, graph editor, Bodymovin. Practice Routines (Daily/Weekly) Daily 30-min drills: type setting line lengths; pen tool tracing; color contrast testing. Weekly sprint: one mini brief (poster/card/thumbnail) with documented rationale, export, and Behance upload. Monthly: one client-style project with proposal, scope, and invoice mock. Portfolio & Case Study Framework (4–6 Cases) Context: the problem, audience, constraints. Concepts: 3 routes and why one won. System: grids, tokens, components, rules. Production: print specs, exports, handoff. Impact: metrics (CTR, engagement, sales lift), testimonials. Reflection: what you’d improve next. Glossary (select) Baseline grid: invisible horizontal grid aligning text lines. Displacement map: texture-aware warping for realistic mockups. Responsive logo: scalable logo set for different sizes/contexts. TOC: table of contents generated from styles. Bodymovin/Lottie: AE β†’ JSON vector animation for apps/web. Final Words Follow the sequence: Understand β†’ Explore β†’ Systemize β†’ Produce β†’ Measure β†’ Iterate. This e-book gives you not only the what and why of design, but also the howβ€”with deliverables, specs, and rubrics mirroring real studio practice in India. Build each module’s project into a portfolio case study, and by the Capstone you’ll have a coherent, hire-ready body of work.

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