Social Media Mastery Certification: Handling, Marketing, and Analytics

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About Course

This hands-on program turns you into a full-stack social media professional who can plan, create, publish, run ads, and analyze performance across major platforms—Meta (Facebook & Instagram), YouTube, LinkedIn, X (Twitter), and emerging short-video channels. You’ll learn brand voice, content systems, calendars, community management (ORM), paid media (Meta/Google/LinkedIn ads basics), influencer collaborations, analytics (native + GA4/UTM), and ROI reporting that business stakeholders actually use.

Designed for the Indian market, we cover bilingual content (EN/HI), festival/event marketing calendars, regional targeting, UPI/WhatsApp flows, compliance (ASCI ad code, basic IT Rules awareness), and client-ready documents (SOWs, MOMs, strategy decks, monthly reports). Every module includes labs using tools like Canva/CapCut, Meta Business Suite, Google UTM builder, Buffer/Hootsuite, Notion/Trello, and GA4. You’ll graduate with a portfolio (calendar, creatives, ad mockups, reports) and a capstone for a real or simulated brand.

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What Will You Learn?

  • End-to-end SMM workflow: research → strategy → content → publishing → paid → analytics → reporting.
  • Content mastery: hooks, scripts, carousels, Reels/Shorts, thumbnails, copy frameworks (AIDA/PAS/4C).
  • Platform fluency: Instagram, Facebook, YouTube, LinkedIn, X—formats, algorithms, features, best practices.
  • Paid ads essentials: campaign structure, objectives, audiences, creatives, budgets, A/B tests, ads policy basics.
  • Analytics & ROI: KPIs by funnel stage, UTM planning, GA4 basics, cohort/retention views, attribution caveats.
  • Community & ORM: response SLAs, escalation ladders, playbooks for crises, brand safety & social listening.
  • India-specific execution: festival calendar planning, regional languages, WhatsApp CTA, UPI journeys, ASCI basics.
  • Client & career readiness: proposals, scope & pricing, reporting templates, interview tasks, freelancing systems.

Course Content

Module 1 — Strategy, Branding & Content Systems (≈9 hrs)

  • Lesson 1.1 — Audience & Positioning
  • Lesson 1.2 — Brand Voice & Stories
  • Lesson 1.3 — Content Architecture
  • Lesson 1.4 — Calendar & Workflow
  • Lesson 1.5 — Creative Toolchain

Module 2 — Platform Playbooks: IG/FB, YouTube, LinkedIn, X (≈10 hrs)

Module 3 — Organic Growth, Influencers & Community (≈8 hrs)

Module 4 — Paid Social & Performance Basics (≈10 hrs)

Module 5 — Analytics, UTM & Reporting with GA4 (≈9 hrs)

Module 6 — Compliance, Accessibility & Operations (≈8 hrs)

Module 7 — Capstone, Portfolio & Careers (≈10 hrs)

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