Business Research Methodology DU 7th Semester (DSE-7.1)

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About Course

Complete Exam-Ready Course for Delhi University Students

Are you inΒ 7th Semester at Delhi University, (Bcom Prog./Bcom Hons.)Β and struggling to prepare for your Business Research Methodology exam?

This one complete courseΒ gives youΒ everythingΒ you need to scoreΒ 100% Full marks, even if you haven’t studied a single chapter yet.

This is not just another theory course. It’s aΒ targeted, exam-oriented programΒ builtΒ strictly as per DU syllabusΒ β€” designed to make you exam-ready inΒ minimum timeΒ withΒ maximum understanding.

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What Will You Learn?

  • πŸ“˜ Made for DU Students, by DU Experts
  • Content strictly aligned with University of Delhi syllabus and paper pattern.
  • 🎯 Guaranteed Exam Success
  • Study smart with the exact material DU examiners expect β€” no extra theory, only what scores marks.
  • ⏱️ Time-Saving & Fully Structured
  • Every unit, topic, and concept explained in the same order as your DU textbook, so you don’t get lost.
  • πŸ’» Learn Anytime, Anywhere
  • Access lectures 24Γ—7 from your phone or laptop β€” at your own pace.
  • πŸ”₯ Enroll Now – Limited Seats for Live Guidance Batch!
  • πŸš€ Don’t risk your semester marks. Join now and turn your DU exam into a guaranteed success story.

Course Content

Unit 1: Introduction
Meaning and Scope of Research; Application of research in Business; Types of Research-qualitative, quantitative, longitudinal, cross-sectional, fundamental, applied, conceptual and empirical; Characteristics of Good Research; Steps in Research Process; Terminologies of research-Concept, Construct, Variables, Proposition and Hypothesis. Theory and Model; Literature Review and Formulation of Research Question; Philosophies of Research; Induction and Deduction Approach.

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Unit 2: Research Design
Research Design- Meaning and Characteristics; Types of Research DesignExploratory, Descriptive and Experimental. Meaning, Examples and Characteristics of Exploratory Research Design. Methods of Exploratory Research Design. Steps in Exploratory Research. Meaning, Characteristics and Methods of Descriptive Research Design with examples. Meaning and Types of Experimental Research Design.

Unit 3: Data Collection
Measurement and Scaling; Primary scales of Measurement (Nominal, Ordinal, Interval and Ratio). Scales for Measurements of Constructs- Likert, Semantic Differential Scale and Staple; Reliability and Validity; Meaning and Sources of Primary and Secondary Data; Questionnaire Design (also using online tools); Census and Survey Method; Probability and Non-Probability Sampling Techniques; Sample Size Determination.

Unit 4: Data Analysis Using Spreadsheet
Data Preparation and Cleaning; Graphical Presentation of Data; Frequency Distribution, Descriptive Statistics; Steps in Hypothesis Testing; Hypothesis Testing- parametric (z test and t test) and non-parametric (chi- square test).

Unit 5: Report Writing and Ethics
Types of Reports; Steps in Report Writing; Format and Presentation of Report, Referencing (APA, Chicago manual etc.), Ethics in Business Research.

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