Brand Management DU 3rd Semester (DSE-3.3)

About Course

Complete Exam-Ready Course for Delhi University Students

Are you in 3rd Semester at Delhi University, (Bcom Prog./Bcom Hons.) and struggling to prepare for your Brand Management exam?

This one complete course gives you everything you need to score 100% Full marks, even if you haven’t studied a single chapter yet.

This is not just another theory course. It’s a targeted, exam-oriented program built strictly as per DU syllabus — designed to make you exam-ready in minimum time with maximum understanding.

📘 Made for DU Students, by DU Experts
Content strictly aligned with University of Delhi syllabus and paper pattern.
🎯 Guaranteed Exam Success
Study smart with the exact material DU examiners expect — no extra theory, only what scores marks.
⏱️ Time-Saving & Fully Structured
Every unit, topic, and concept explained in the same order as your DU textbook, so you don’t get lost.
💻 Learn Anytime, Anywhere
Access lectures 24×7 from your phone or laptop — at your own pace.
🔥 Enroll Now – Limited Seats for Live Guidance Batch!
🚀 Don’t risk your semester marks. Join now and turn your DU exam into a guaranteed success story.

Course Content

Unit 1: Introduction
Introduction to Brands and Brand Management, Concept of a Brand, evolution of a Brand, Challenges and Opportunities, Brand Identity, Brands and Consumers, IMC: Evolution and Growth.

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Unit 2: Brand Positioning
Brand Building, Identifying and Establishing Brand Positioning and values, Brand Repositioning, Life stages of a Brand, Brand Personality, Brand Image.

Unit 3: Designing Marketing Program
Strategic Brand Management Process, Designing and implementing brand strategies, Contemporary Strategies: storytelling, Internet and Social Media, Brand Extensions, Brand reinforcement strategies, Brand Portfolio Management, Integrating Advertising with Brand Management.

Unit 4: Brand Equity
Customer based Brand Equity, Measuring and Interpreting Brand Performance: brand equity Management System, New Media Environment: Brands amplifiers, Growing and Sustaining Brand Equity.

Unit 5: Recent Issues in Branding
Managing Strong Brands, Brand Ladder, Country Branding, Global Brand Strategy, Managing Brands over time, Brand Audits, Managing Brands in the Digital Era. Legal and Ethical aspects in Brand Management. Note: Case Studies may be discussed in every unit, where ever possible to supplement the subject matter.

About Course

Complete Exam-Ready Course for Delhi University Students

What Will You Learn?

Course Content

Unit 1: Introduction Introduction to Brands and Brand Management, Concept of a Brand, evolution of a Brand, Challenges and Opportunities, Brand Identity, Brands and Consumers, IMC: Evolution and Growth.

Locked

Unit 2: Brand Positioning Brand Building, Identifying and Establishing Brand Positioning and values, Brand Repositioning, Life stages of a Brand, Brand Personality, Brand Image.

Locked

Locked

Unit 4: Brand Equity Customer based Brand Equity, Measuring and Interpreting Brand Performance: brand equity Management System, New Media Environment: Brands amplifiers, Growing and Sustaining Brand Equity.

Locked

Locked

Unit 1: Introduction
Introduction to Brands and Brand Management, Concept of a Brand, evolution of a Brand, Challenges and Opportunities, Brand Identity, Brands and Consumers, IMC: Evolution and Growth.

Unit 2: Brand Positioning
Brand Building, Identifying and Establishing Brand Positioning and values, Brand Repositioning, Life stages of a Brand, Brand Personality, Brand Image.

Unit 4: Brand Equity
Customer based Brand Equity, Measuring and Interpreting Brand Performance: brand equity Management System, New Media Environment: Brands amplifiers, Growing and Sustaining Brand Equity.