Marketing Research DU 7th Semester (DSE-7.7)

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About Course

Complete Exam-Ready Course for Delhi University Students

Are you in 7th Semester at Delhi University, (Bcom Prog./Bcom Hons.) and struggling to prepare for your Marketing Research exam?

This one complete course gives you everything you need to score 100% Full marks, even if you haven’t studied a single chapter yet.

This is not just another theory course. It’s a targeted, exam-oriented program built strictly as per DU syllabus — designed to make you exam-ready in minimum time with maximum understanding.

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What Will You Learn?

  • 📘 Made for DU Students, by DU Experts
  • Content strictly aligned with University of Delhi syllabus and paper pattern.
  • 🎯 Guaranteed Exam Success
  • Study smart with the exact material DU examiners expect — no extra theory, only what scores marks.
  • ⏱️ Time-Saving & Fully Structured
  • Every unit, topic, and concept explained in the same order as your DU textbook, so you don’t get lost.
  • 💻 Learn Anytime, Anywhere
  • Access lectures 24×7 from your phone or laptop — at your own pace.
  • 🔥 Enroll Now – Limited Seats for Live Guidance Batch!
  • 🚀 Don’t risk your semester marks. Join now and turn your DU exam into a guaranteed success story.

Course Content

Unit 1: Introduction
Meaning, Characteristics, Importance and Role of Marketing Research; Marketing research problem; Types of market research; Market research process; Market research approaches. Exploratory Research Design, Longitudinal Research Design, Experimental Research Design, Data Collection Techniques

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Unit 2: Segmentation, Targeting and Positioning (STP) Framework
Market Segmentation: Concept and techniques; Hierarchical Cluster Analysis: Steps, Dendrogram interpretation, Determining the number of clusters. K-Means Clustering: Concept, Choosing K. Comparison of Hierarchical VS K-Means. Targeting: SWOT Analysis, Positioning: Multidimensional Scaling: Concept, interpreting dimensions in perceptual maps.

Unit 3: New Product Development Analysis
Conjoint Analysis: Meaning, uses, types, steps to perform conjoint analysis; Market Basket analysis: Introduction and Relevance, Core concepts and Steps; Correspondence Analysis: Introduction, Key concepts, Steps in Correspondence Analysis.

Unit 4: Qualitative Analysis
Text mining and Analysis: Introduction to Text mining, importance of text mining in marketing research, Sources of text data, text preprocessing techniques- Tokenization, stop word removal, Lowercasing, stemming and lemmatization, removal of punctuation, numbers and special characters, N-grams, Document-Term Matrix, Predictive text analysis; Sentiment analysis,

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