Principles of Marketing DU 3rd Semester (DSC-3.3)

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

Complete Exam-Ready Course for Delhi University Students

Are you in 3rd Semester at Delhi University, (Bcom Prog./Bcom Hons.) and struggling to prepare for your Principles of Marketing exam?

This one complete course gives you everything you need to score 100% Full marks, even if you haven’t studied a single chapter yet.

This is not just another theory course. It’s a targeted, exam-oriented program built strictly as per DU syllabus — designed to make you exam-ready in minimum time with maximum understanding.

 
Show More

What Will You Learn?

  • 📘 Made for DU Students, by DU Experts
  • Content strictly aligned with University of Delhi syllabus and paper pattern.
  • 🎯 Guaranteed Exam Success
  • Study smart with the exact material DU examiners expect — no extra theory, only what scores marks.
  • ⏱️ Time-Saving & Fully Structured
  • Every unit, topic, and concept explained in the same order as your DU textbook, so you don’t get lost.
  • 💻 Learn Anytime, Anywhere
  • Access lectures 24×7 from your phone or laptop — at your own pace.
  • 🔥 Enroll Now – Limited Seats for Live Guidance Batch!
  • 🚀 Don’t risk your semester marks. Join now and turn your DU exam into a guaranteed success story.

Course Content

Unit-1: Introduction to Marketing and Marketing Environment
Introduction to Marketing: Meaning, Scope and Importance; Marketing Philosophies; Marketing Mix for goods and services. Marketing Environment: Need for studying marketing environment; Micro environmental factors- company, suppliers, marketing intermediaries, customers, competitors, publics; Macro environmental factors – demographic, economic, natural, technological, politico-legal and socio- cultural.

  • Locked

Unit-2: Consumer Behaviour and Market Selection
Consumer Behaviour: Need for studying consumer behaviour; Stages in Consumer buying decision process; Factors influencing consumer buying decisions. Market Selection: Market Segmentation: Concept and Bases. Market Targeting, Product Positioning – concept and bases.

Unit-3: Product Decisions and New Product Development
Product Decisions: Concept and classification; Levels of Product. Product mix; Brandingconcept, types, significance, qualities of good brand name; Packaging and Labeling-types and functions; Product support service; New product development process; Product life cycle – concept and marketing strategies.

Unit 4: Pricing Decisions and Distribution Decisions
Pricing Decisions: Objectives, Factors affecting price of a product; Pricing methods and strategies. Distribution Decisions: Channels of distribution- types and functions. Factors affecting choice of distribution channel; Distribution logistics decisions.

Unit-5: Promotion Decisions and Developments in Marketing
Promotion Decisions: Communication process; Importance of Promotion. Promotion mix tools: Distinctive characteristics of advertising, personal selling, sales promotion, public relations, and direct marketing.

Scroll to Top