Professional Certification in Event Management (PCEM)

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About Course

The Professional Certification in Event Management (PCEM) is a practical, industry-aligned program that takes you from fundamentals to execution across weddings, corporate events, festivals, concerts, college fests, exhibitions, sports & social events. You’ll learn how to design experiences, plan budgets, manage vendors, secure permissions, market events, run show-day operations, and measure ROIβ€”using real Indian market workflows (GST basics, permissions like PPL/IPRS for music, police permissions, municipal rules, catering hygiene, etc.).
The program blends playbooks, templates, checklists, and live-style scenarios so you can confidently handle client briefs, negotiate with suppliers, lead teams, and deliver safe, profitable, and memorable events. A capstone project and portfolio artifacts (budgets, decks, MoUs, risk registers, run sheets) prepare you to win clients or jobs immediately after completion.

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What Will You Learn?

  • End-to-end event lifecycle: concept β†’ feasibility β†’ budgeting β†’ vendor & venue β†’ permissions & risk β†’ production β†’ show-run β†’ post-event analytics.
  • Client & creative skills: needs analysis, event theming, storytelling, dΓ©cor moodboards, agenda design, guest experience mapping.
  • Commercial acumen: quotations, GST basics on services, rate cards, sponsorship decks, ROI & break-even, negotiation, contract red flags.
  • Regulatory & safety basics (India): PPL/IPRS music licensing, local police permissions/NOCs, venue fire & electrical safety, food hygiene notes, insurance overview, artist agreements.
  • Production & technicals: stage & truss basics, sound/lighting/LED, power load & backup, site recce & layouts, logistics flow.
  • Marketing & ticketing: brand strategy, social media/content calendars, influencer tie-ups, PR, media kits, ticketing platforms, funnel tracking.
  • Ops leadership: SOPs, run sheets, staffing plans, vendor SLAs, crisis handling, incident logs, debriefs.
  • Career toolkit: proposals, portfolios, pricing strategy, freelancing vs agency vs corporate roles, interview prep.

Course Content

Module 1 β€” Event Industry, Formats & Career Map (β‰ˆ6 hrs)
Goal: Understand the Indian event ecosystem & viable career paths.

  • L1.1 The Event Landscape (India)
  • L1.2 Roles & Org Structures
  • L1.3 Event Types & Objectives
  • L1.4 Toolkit & Templates

Module 2 β€” Strategy, Concept & Client Discovery (β‰ˆ8 hrs)
Goal: Turn a loose brief into a feasible, themed plan.

Module 3 β€” Budgeting, Contracts, Vendors & GST Basics (β‰ˆ8 hrs)
Goal: Build profitable budgets and manage commercial risk.

Module 4 β€” Permissions, Licenses, Risk & Safety (β‰ˆ7 hrs)
Goal: Execute compliant, safe events.

Module 5 β€” Venue, Production & Technicals (β‰ˆ10 hrs)
Goal: Translate plans into site-ready production.

Module 6 β€” Marketing, PR, Digital & Ticketing (β‰ˆ7 hrs)
Goal: Fill seats, create buzz, and prove impact.

Module 7 β€” Operations, Teaming & Show-Day Excellence (β‰ˆ8 hrs)
Goal: Run seamless events under pressure.

Module 8 β€” Post-Event Analytics, Portfolio & Career Launch (β‰ˆ6 hrs)
Goal: Turn events into repeat business and growth.

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