Retail Management DU 7th Semester (DSE-7.6)

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About Course

Complete Exam-Ready Course for Delhi University Students

Are you in 7th Semester at Delhi University, (Bcom Prog.) and struggling to prepare for your Retail Management exam?

This one complete course gives you everything you need to score 100% Full marks, even if you haven’t studied a single chapter yet.

This is not just another theory course. It’s a targeted, exam-oriented program built strictly as per DU syllabus — designed to make you exam-ready in minimum time with maximum understanding.

What Will You Learn?

  • Made for DU Students, by DU Experts
  • Content strictly aligned with University of Delhi syllabus and paper pattern.
  • 🎯 Guaranteed Exam Success
  • Study smart with the exact material DU examiners expect — no extra theory, only what scores marks.
  • ⏱️ Time-Saving & Fully Structured
  • Every unit, topic, and concept explained in the same order as your DU textbook, so you don’t get lost.
  • 💻 Learn Anytime, Anywhere
  • Access lectures 24×7 from your phone or laptop — at your own pace.
  • 🔥 Enroll Now – Limited Seats for Live Guidance Batch!
  • 🚀 Don’t risk your semester marks. Join now and turn your DU exam into a guaranteed success story.

Course Content

Unit 1: Introduction
Retailing: Nature, Scope and Importance of Retailing, Formats of Retailing: Store-based and Non-Store based including E-tailing, Theories of Retailing: Wheel of Retailing and Accordion Theory, Emerging Trends in Retailing in India, Career Options in Retailing.

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Unit 2: Retail Planning
Understanding Retail Consumer, Selecting Target Market and Retail Location, Store Design and Layout, Visual Merchandising and Displays.

Unit 3: Retail Marketing Mix
Merchandising and Inventory Decisions, Merchandise Pricing Decisions, Retail Distribution Decisions and Retail Promotion Decisions with special emphasis on Retail Selling Skills. Role of Information Technology in Retailing, Legal and Ethical Issues in Retailing and Mall Management.

Unit 4: Managing Human Resources and Customer Relationship in Retailing
HRM process in Retail: an overview, Challenges for HRM in Retail, Customer Relationship Management: Concept, Types and Application of CRM in Retailing.

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