social media

This hands-on program turns you into a full-stack social media professional who can plan, create, publish, run ads, and analyze performance across major platforms—Meta (Facebook & Instagram), YouTube, LinkedIn, X (Twitter), and emerging short-video channels. You’ll learn brand voice, content systems, calendars, community management (ORM), paid media (Meta/Google/LinkedIn ads basics), influencer collaborations, analytics (native + GA4/UTM), and ROI reporting that business stakeholders actually use. Designed for the Indian market, we cover bilingual content (EN/HI), festival/event marketing calendars, regional targeting, UPI/WhatsApp flows, compliance (ASCI ad code, basic IT Rules awareness), and client-ready documents (SOWs, MOMs, strategy decks, monthly reports). Every module includes labs using tools like Canva/CapCut, Meta Business Suite, Google UTM builder, Buffer/Hootsuite, Notion/Trello, and GA4. You’ll graduate with a portfolio (calendar, creatives, ad mockups, reports) and a capstone for a real or simulated brand.