Integrated Marketing Communication DU 7th Semester

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About Course

Complete Exam-Ready Course for Delhi University Students

Are you in 7th Semester at Delhi University, (Bcom Prog./Bcom Hons.) and struggling to prepare for your Integrated Marketing Communication exam?

This one complete course gives you everything you need to score 100% Full marks, even if you haven’t studied a single chapter yet.

This is not just another theory course. It’s a targeted, exam-oriented program built strictly as per DU syllabus — designed to make you exam-ready in minimum time with maximum understanding.

 

What Will You Learn?

  • 📘 Made for DU Students, by DU Experts
  • Content strictly aligned with University of Delhi syllabus and paper pattern.
  • 🎯 Guaranteed Exam Success
  • Study smart with the exact material DU examiners expect — no extra theory, only what scores marks.
  • ⏱️ Time-Saving & Fully Structured
  • Every unit, topic, and concept explained in the same order as your DU textbook, so you don’t get lost.
  • 💻 Learn Anytime, Anywhere
  • Access lectures 24×7 from your phone or laptop — at your own pace.
  • 🔥 Enroll Now – Limited Seats for Live Guidance Batch!
  • 🚀 Don’t risk your semester marks. Join now and turn your DU exam into a guaranteed success story.

Course Content

Unit 1: Introduction
IMC – Concept, Definitions, Evolution, Importance, Role of IMC in marketing process, Communication Process and its Effectiveness, Communication vehicles.

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Unit 2: The Process of IMC –Planning
IMC Planning Model, Understanding consumers’ Levels of Involvements, Setting the Communication Objectives – in terms of Sales and Communication Tasks, Communication objectives and Classic Response Hierarchy models – AIDA, Hierarchy-of-Effects, Establishing the Communication Budget – the Methods and Trade-Offs.

Unit 3: The Process of IMC –Designing the Marketing Communication Mix
Personal Communication Tools – Personal Selling, Tele-marketing, Mass Communication Tools – Advertising, Publicity and Public Relations, Sales Promotion. Role of promotion in IMC. Digital Communication Tools – Online Advertising and Public Relations, Websites, Blogs/Vlogs, Mobile Marketing, email Marketing, viral Marketing. Factors affecting the designing of Integrated Marketing Communication Mix

Unit 4: The Process of IMC
Value Propositions and Appeals, Message Structure and Message Sources, Personal and nonpersonal Channels of Communication, Media Selection- Objectives and Scheduling. Measuring and Evaluating the Performance, Role of Communication Companies for IMC. Challenges of IMC – Internal and External.

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